Performance Gap Diagnosis

A live diagnostic on the owner's real numbers using the Sales Gap Finder™, Marketing Gap Finder™, and Margins Gap Finder. Names the revenue, margin, and traffic gaps, traces each to root cause, and prices what closing them is worth. The starting point of every engagement.

Cohort Coaching Programs (6 to 12 weeks)

Group coaching built around performance management systems. Proven formats: a 6-week small business development series (DC Department of Small Business Development), ongoing cohort coaching across six public markets (Baltimore Public Markets), and monthly national live-stream coaching for hundreds of entrepreneurs (Verizon Small Business Digital Ready).

Workshop Series and Skill Sessions

Single-topic sessions taught clean, in three tiers: Know Your Numbers (60 min), Apply It (90 min), Master a System (2 hrs). Topics include the 3 Numbers That Run Your Sales; Economics Per Unit and Pricing for Profit; the P.R.O.F.I.T.™ Selling System; Find Your Sales Gaps; Find Your Marketing Gaps; the Flash Scorecard; the 168-Hour Management Rhythm; Business Continuity and Resilience.

1:1 and Executive Coaching

Weekly accountability against a scorecard for owners who need a coach in the seat next to them: revenue, margin, hiring, systems, and the behaviors underneath each.

Supplier Readiness and Mentor-Protégé Curriculum

A structured curriculum for protégé cohorts: know your numbers, price for profit, build the management rhythm, document the systems, and report performance to the buyer. Mentor-side coaching on how to develop a protégé with a scorecard instead of a feeling.

Scale Instruments

Gap Finder™ subscriptions and the SGF Academy (34 self-paced courses, 170 lessons) so a program can serve every participant, every week, between live sessions. Custom Ideal Client Persona and Profit Per Sale builds for each business.

Leadership Gap Finder™ and Employee Gap Finder™

Five competencies scored against a goal of five, an Overall Impact Penalty, a derived composite, and a locked Month-to-Date. Leaders score themselves first, then score a team member on the same engine, and walk into the one-to-one with a cause instead of a feeling. The content layer is customized for government, corporate, nonprofit, and campus roles.

Gap Manage Your Employees: Manager and Supervisor Training

How to performance-manage people with the RBAPSC™ method and consistently pull out their best, including the finding that half of what shows up in a team member's column is a system the leader owns. Half-day, full-day, and multi-session cohorts.

Strategic Plan to Scoreboard

Metrics and scorecard design for units that have been handed a plan and asked for results: goal setting, Flash Scorecard, weekly and monthly management rhythm, corrective action, and verification. Facilitated planning sessions and listening sessions included.

Executive Coaching

Confidential 1:1 coaching for senior leaders on a scorecard: the results they own, the behaviors producing them, and the systems that set their teams up to win or fail.

Retreats, Team Building, and Cultural Alignment

Professional development and team building retreats (planned and facilitated on site and off site, including internationally), customer service training, and cultural alignment work that closes with a written action plan: the behaviors that change, who owns each one, and the date it is due.

Business Continuity and Resilience

Adaptability and flexibility for leaders and units: anticipating shifts before they land, responding to setbacks without losing morale, and staying productive through change, pressure, and the unexpected.

Phase 1: Set the tone

• Centering Activity and Setting the Tone

Phase 2: Become valuable

• Becoming a Valuable Employee
• How Are You Showing Up?

Phase 3: Conduct and judgment

• Workplace Ethics
• Professionalism: Your Brand, Part 1
• Critical Thinking and Making Good Decisions
• Problem-Solving: Analysis to Action
• Emotional Intelligence
• Communication Skills: Your Brand, Part 2

Phase 4: Manage yourself

• Time Management and Prioritization
• Adaptability and Flexibility
• Worker Engagement, Satisfaction and Well-Being
• Work-Life Balance
• Health and Self-Care

Phase 5: Build the career

• Defining Career Goals
• Career Pathways
• Finding a Mentor and a Sponsor
• Understanding Your Options
• Intrapreneurship, Parts 1 and 2

Entrepreneurs and business owners

• The Plan Is the Boss!
• The Unprofitable Entrepreneur
• The P.R.O.F.I.T.™ Selling System
• Stop Leaving Money on the Table: Find and Close Your Revenue and Profit Margin Gaps
• Find the Marketing Gaps That Are Costing You Customers
• Measure and Maximize R.O.I.
• Maximizing Profit per Customer
• Converting Followers into Customers
• Adaptability and Flexibility
• The AI Command Center

Employees and career professionals

• The Unprofitable Employee
• Gap Manage Your Career
• Becoming a Valuable Employee
• Intrapreneurship: Manage Your Job Like a Business

Managers, senior leaders, C-suite

• Gap Manage Your Employees
• Building High-Performing Teams
• Responding to Poor Leadership (for the people they lead)

Formats

• Keynote (30 to 90 minutes)
• Conference breakouts and panels
• Half-day and full-day training
• Multi-week series and cohorts
• Train-the-trainer
• Fireside chats and virtual sessions
• Retreats and graduations

• Live diagnosis on stage: the audience watches a real gap get found and taken to root cause.
• Live scorecards and knowledge checks, with the Engagement Gap Finder™ capturing participation in real time.
• Roleplay: objections fixed in combat conditions, not described.
• A same-day commitment mechanism, so the recap reports actions, not satisfaction scores.

• Material fitted to the host's theme, audience, and outcome; never a canned talk with a logo dropped in.
• Arrives early, hits the time, simple AV needs.
• Washington, DC based; available nationwide and virtually.
• An engagement report after every session: participation, knowledge-check results, and the commitments the room made.

Sales Gap Finder™

Weekly scorecard, sales analysis, RFM™ customer standing, margins, root cause, action plan, and success tracking on the owner's own numbers. Solo, multi-location, coach, franchise, and team plans.

Marketing Gap Finder™

Goal against actual by channel, the funnel stage that is actually leaking, persona fit, and true ROI: gross profit over spend, not revenue over spend.

Business Rhythm Gap Finder™

The 168-hour week as an instrument: where the owner's time goes against where the plan says it should, and the rhythm that closes the gap.

Leadership, Employee, and Career Gap Finders™

Performance gap management scorecards for leaders, their team members, and career professionals: five competencies, impact penalty, composite, month-to-date, root cause, Behavioral Action Plan.

Engagement Gap Finder™

Live-audience instrument for keynotes and trainings: polls, knowledge checks, and same-day commitments captured in real time so the host's recap reports actions.

HR Gap Finder and Opportunity Radar

HR performance diagnostics for people leaders, and an Opportunity Radar that hunts markets, researches decision-makers, and ranks every target against the client's own economics.

SGF Academy

34 self-paced courses and 170 lessons covering every feature of the Sales Gap Finder™, beginner to advanced, AI-assisted. Included with onboarding; available to program cohorts.

Coach Nic DC Academy

The full methodology as e-learning: P.R.O.F.I.T.™, RBAPSC™, RFM™, the Professional Development Series, and the complete performance management system, so participants work the module that answers their lowest competency.

AI Command Center

A coordinated AI workforce, not a chatbot: divisions, chiefs with written briefs in the client's voice and standards, one plain-English command box, and an approval queue. Nothing sends without a human decision. Ships with its own training faculty.

Program Instruments

Engagement Gap Finder deployments for conferences and cohorts; Speaker Platforms; Opportunity Radars; Ideal Client Persona, Profit Per Sale, and Command the Room custom builds for individual businesses.

Licensing for Institutions and Coaches

Programs, mentor networks, extension services, and consultants can license the Gap Finder™ instruments and academies for their own participants, with the client's branding and a data sync to their existing systems.

Scale

Hundreds of entrepreneurs per month on live-stream; six-market cohort programs; multi-week workforce series; national keynotes.

Certifications

Minority-Owned; Small Disadvantaged Business; DC Certified Business Enterprise No. LSZ25455062023.

Contracting

Purchase card, credit card, ACH, and wire accepted. W-9 and certificates of insurance furnished on request. Fixed-price, per-session, and program pricing.

Delivery

On site nationwide, live-stream, eLearning academies, and hybrid. Simple AV requirements. Recordings and materials licensed to the host where agreed.

Mentor-Protégé Gap Finder Program

Every protégé runs the Sales Gap Finder™ and Marketing Gap Finder™ on their own numbers: a two-hour onboarding intensive, Academy access, and a cohort curriculum (Know Your Numbers, Pricing for Profit, the P.R.O.F.I.T.™ Selling System, Find Your Sales Gaps, Find Your Marketing Gaps). Protégés keep running the instruments after the cohort ends. SBR receives a program dashboard of cohort revenue, margin, and pipeline movement.

Supplier Readiness Gap Finder™

A diagnostic for firms on the Small Business Listing and in the Emerging Small Business Program: readiness to win, deliver, and keep UF work, scored and tracked, with an outcomes dashboard SBR can report to leadership.

SBR Strategy to Scoreboard

The department's statewide strategy turned into department metrics, a weekly and monthly management rhythm, documented one-on-ones, and a scorecard that reports up. Facilitated with the team, not delivered to it.

Leadership and Employee Gap Finders™ on SBR's own competencies

Director and staff score themselves on the competencies their reviews are built on, then score together; root causes, Behavioral Action Plans, and week-to-week tracking, so review time holds no surprises.

Department Business Rhythm build

The 168-hour Business Rhythm Gap Finder™ customized for SBR: goal setting, time allocation, time trackers, and schedule sync to Outlook or Google, so the rhythm that runs the strategy is on the calendar.

UF Opportunity Radar custom build

A purpose-built application that scans the UF Schedule of Bids, the opportunity portal, and prime-contractor subcontracting posts, matches each opportunity to listed small businesses by NIGP and NAICS, and notifies them ahead of the deadline. Earlier access, the way SBR described it.

Engagement Gap Finder™ on every SBR event

Doing Business with UF, the Supplier Development Exchange, the Opportunity Fair, and Mentor-Protégé kickoff and graduation: attendee capture, live polls and knowledge checks, same-day commitments, and a follow-up pipeline, reported after each event.

Speaker and Trainer Directory build

The self-listing resource UF departments keep asking for and that does not exist today: speakers, trainers, and facilitators searchable by topic, format, and audience, hosted as an SBR department tool alongside the Small Business Listing.

Event supplier coaching

The caterers, AV and production firms, hotels, printers, and promotional suppliers that serve UF events get supplier readiness plus their own Sales and Marketing Gap Finders, so the firms SBR promotes deliver the way UF departments expect.

Event Revenue: Sales Gap Finder™

Configured for event economics: registration, sponsorship, and exhibitor goals against actual, per-attendee economics, and the gaps that decide whether an event pays for itself, for the department's clients and for the department.

Event Marketing: Marketing Gap Finder™

Attendee acquisition as a funnel by channel: what a registrant costs to acquire against what a registration is worth, which stage leaks, and where the promotion budget should go so the room fills.

Event Engagement: Engagement Gap Finder™

Live in sessions: polls, knowledge checks, and commitments captured in real time, then a post-event engagement report that answers the question of how to measure an experience that is not quantitatively measured.

White-label Speaker Platform

The Speaker Platform and Engagement Gap Finder™ offered to the department's clients and their speakers under the department's brand, as part of its event technology services.

Preferred keynote and trainer

Keynotes, breakouts, and CEU-eligible professional development sessions for research and education conferences, tailored to each conference's theme; every session ends with a same-day commitment the recap can report.

Event supplier coaching

Supplier readiness and Gap Finder coaching for the vendors the department relies on, so quotes arrive itemized, deadlines hold, and on-site delivery matches the promise.

Pilot

Single department, quick start

• Keynote or half-day workshop
• Skill Session series (3 to 6 sessions)
• Performance Gap Diagnosis for a cohort
• Engagement Gap Finder™ on one event
• Symposium, series, or fair programming

Program

Multi-week, one unit or program

• Mentor-Protégé Gap Finder Program
• Conference Department event season on the three instruments
• 12-week Professional Development Series
• Manager and supervisor training cohort
• Strategy to Scoreboard for a department

Enterprise

Multi-unit, campus-wide, or licensed

• Performance management rollout across Business Affairs
• Licensed Gap Finder instruments and academies for UF programs
• UF Opportunity Radar and Speaker and Trainer Directory builds
• White-label Speaker Platform for UF event services
• Custom program instruments and AI Command Center builds