Chapter One · Watch
Watch him turn sales objections into sold yeses.
Live coaching, full and unedited: the F stage of the P.R.O.F.I.T.™ system dismantling a real objection in a real roleplay. Then Coach Nic teaching the I stage — how he asks for the money, and the patience that lets the yes arrive.
The F stage dismantling a real objection in a real roleplay.
Invoke the Yes — asking for the money, then waiting for the yes to arrive. 1:05.
Chapter Two · Learn the system
P.R.O.F.I.T.™ Selling. Two full sessions, free.
Prepare is the flagship — the most important letter in the acronym, and the session Coach Nic wants every visitor to watch. Start with the Introduction, then watch Prepare in full. The rest of the training is listed below so you can see the depth of the complete system.
Part 1 · Introduction · 14:06
Part 3 · Prepare · 13:23 · The flagship session
Prepare — and inside it, the Sales Gap Finder™ and the AI Command Center at work.
The System
Put It To Work
Q&A Library
That session is part of the complete training. The full nineteen-session P.R.O.F.I.T.™ Selling system — every edition of it — comes from Coach Nic DC. The free sessions on this page are yours right now; the fastest way to own the rest is one call. Book a session with Coach Nic →
PPrepare
The stage everything else stands on — and the reason it is the free flagship session above. It begins with selecting the customer persona you are preparing to sell to, and it is where the Sales Gap Finder™ and the AI Command Center do their work before a single customer is spoken to.
RRapport
Exchange names, use friendly life-style conversation to discover pain points, restate their answers. You cannot solve what you never uncovered.
OObserve & Offer
Watch what the customer responds to, then make one specific recommendation tied to what they told you they wanted — not a menu of options.
FFix Objections
An objection is information, not rejection. Acknowledge it, redirect to value, and confirm it is resolved before moving on — the stage you watched work on a real objection in Chapter One.
IInvoke the Yes
Ask the direct closing question and secure an explicit commitment. You watched Coach Nic teach it in Chapter One: ask for the money, then let the patience do its work until the yes arrives. “Sounds good” is not a yes.
TTake the Money
Process the payment or send the link, confirm the deposit, set the follow-up. A sale is not a sale until it is paid.
Chapter Three · Do it for real
Practice P.R.O.F.I.T.™ Selling. On the real instrument.
The system you just watched — Fix Objections, Invoke the Yes, and all six stages — practiced on the real P.R.O.F.I.T.™ Selling Evaluation System out of the Sales Gap Finder™. Mark your last call, stage by stage, then take the Knowledge Check and put your name on the certificate.
Chapter Five · Everything built for you
The complete solution for a sales team.
One recommendation, assembled: the training, the platform, the stage, and the system — everything a serious sales operation takes from Coach Nic DC.
Complete the solution
You have the diagnosis. These are the tools that close the gap.
Every one of these is the same system you just used, in a form you can keep. Part of the Coach Nic DC ecosystem — the instrument finds the gap, these close it.
Sales Gap Finder™
The instrument itself, in your hands every week. Scorecard, sales analysis, RFM customer ranking, root cause, action plan and success tracking — the whole system running on your own numbers.
- Two-hour onboarding intensive with Coach Nic
- Full SGF Academy access
- Setup and your first three months included
- Multi-location and team plans available
Marketing Gap Finder™
The same engine pointed at traffic. Goal against actual, the funnel stage that is actually leaking, root cause, and true ROI — gross profit over spend, not revenue over spend.
- Two-hour onboarding intensive with Coach Nic
- Full Academy access
- Setup and your first three months included
- Multi-location and team plans available
P.R.O.F.I.T.™ Selling — Audio Class
The complete selling system taught end to end, in Coach Nic’s own voice. Built for the car, the gym, the walk — the hours you already have. Six stages, one system, learned without sitting still.
- Full audio class
- Listen anywhere, offline
- Yours to keep
P.R.O.F.I.T.™ Selling — Video + Audio
The same class in both forms, because they are not the same product. Watch it at the desk when you are learning it; hear it in the car when you are keeping it sharp. Most owners use both within the first week.
- Full video class
- Full audio class
- Watch and listen anywhere
- Yours to keep
P.R.O.F.I.T.™ Selling — Complete e-Learning Course
Everything above, plus the part that makes it stick: the guided e-Learning tutorial and the knowledge check, in your own account on coachnicdc.com. You do not just watch the system — you prove you can run it.
- Full video class
- Full audio class
- Guided e-Learning tutorial
- Knowledge check + certificate
- Progress saved to your account
Three Revenue Numbers Every Business Owner Must Know
The three metrics Coach Nic uses to diagnose every business. Know these and you know exactly where your money is hiding.
RFM™ Customer Retention Workbook
Score every customer on recency, frequency and monetary value — then work the segments that actually pay you back.
Part of the Coach Nic DC ecosystem · the instrument finds the gap; these close it.
Five doors · one system
Every door runs the same performance gap management system pointed at a different problem. Whichever one you came in through, the others are open.
You just ran the system. Installing it is the work.
Training and coaching entrepreneurs since 1997 — more than 3,600 entrepreneurs, executives, and leaders. Every engagement runs exactly the way you just experienced it: find the gap, name it out loud, price what closing it is worth, and work the plan until the number moves.