Chapter One · Watch
What your audience actually leaves holding.
Not motivation. A method — how to find the gap between where they are and where they said they would be, take it to root cause, and close it. Watch it before you read another word.
Amanda Hubbard, on the dynamic experience of having Coach Nic as a speaker.
Anne-Marie Bairstow, speaks on how skillful and powerful Coach Nic was in inspiring over 60 youth entrepreneurs.
The Unprofitable Entrepreneur · live to a room
Read this if it sounds like you
What you are actually managing
- Last year's keynote scored well and changed nothing you can point to.
- You are booking from a reel and a one-sheet, which tell you about stage presence and nothing about substance.
- A speaker who is brilliant on stage and difficult backstage costs you more than a mediocre one.
- Your board wants outcomes in the recap, not attendance numbers.
What you actually want
- A session your audience can still run six weeks later.
- Material that fits your theme instead of a canned talk with your logo dropped in.
- Someone who shows up early, hits the time, and makes your job easier.
- Something quotable in the post-event report that is not a satisfaction score.
What is stopping you
- You cannot tell from a highlight reel whether the content holds for sixty minutes.
- You have been handed a "custom" talk that was clearly custom for somebody else.
- You do not know what he will need from your AV team until it is too late to arrange.
- You need this decided before your program locks.
The next chapter answers the first one outright — the actual recordings, not a reel.
Chapter Two · Hear the material
Not a sizzle reel. The sessions themselves.
Booking a speaker from a highlight reel tells you they can hold a stage for ninety seconds. These are real recordings, at length, so you can hear whether the content carries a room. Play any of them.
Chapter Three · Build your session
Tell me your room. I will tell you what I would run in it.
Pick your audience, your slot and your format. The program below rebuilds itself — the talk I would open with, what the room walks out holding, and what I would need from your team to deliver it.
Chapter Four · Your questions
Answered here, in print, before the call.
Everything an organizer normally has to drag out of a speaker over three emails.
How do I know anything actually changes afterward?
Because every session ends the same way: a Behavioral Action Plan. One behavior, one date, one way to verify it moved. Not a feeling, not a worksheet nobody opens.
That is also what gives you something to put in the post-event report that is not a satisfaction score. If you want, we agree in advance on the one metric your audience will be asked to move, and I build the close around it.
Is the talk actually tailored, or is it a canned session with our logo on it?
The methodology is fixed — that is the whole point of a methodology. The examples, the language and the exercises are yours. A room of government program managers and a room of restaurant owners get the same framework and almost none of the same illustrations.
I ask for your theme, your audience's three biggest headaches, and what last year's session missed. If you cannot tell me those, the session will be generic and I would rather say so than take the date.
What do you need from our AV and event team?
Less than you expect. A lavalier or handheld, a confidence monitor if the stage has one, and HDMI if I am running slides. Many of these sessions run with no deck at all.
I arrive early, I do my own tech check, and I hit the clock. If you need me to absorb an overrun from the speaker before me, say so and I will cut from the middle, not the close.
Which talks fit which audience?
Owners and founders: Your Gift Made Room · The Plan Is the Boss · The Unprofitable Entrepreneur · The P.R.O.F.I.T. Selling System · Measure and Maximize R.O.I. · Maximizing Profit per Customer · Converting Followers into Customers · Adaptability and Flexibility · The AI Command Center.
Leaders and career professionals: The Unprofitable Employee · Gap Manage Your Career · Gap Manage Your Employees.
Multi-week or cohort programs: a professional development series of roughly twenty modules — ethics, communication, critical thinking, emotional intelligence, time management, productivity, career pathways and more — delivered as single workshops or as a full curriculum.
Do you do virtual, and does it hold up?
Yes, and it holds up because the session was never carried by the room in the first place — it is carried by the audience working on their own numbers. Virtual sessions run shorter and lean harder on the exercises.
What is this going to cost?
That depends on the format, the length, the travel and whether you want the training as well as the talk, and I am not going to put a number on a page that turns out to be wrong for your event.
Bring me the date, the room and the outcome you need. You will have a figure on the first call, not the third.
Chapter Five · Knowledge Check
Six questions. Eighty percent to pass.
If you can answer these, you can brief your committee without a follow-up call.
Chapter Six · Book the date
You have heard the material and built the session. Bring me the date.
Pass the Knowledge Check and your certificate is issued here. Then bring the program you just built — your audience, your slot, your theme, and the outcome your board wants in the recap. We will work out the rest on one call.
Complete the solution
Your audience will want the tools. These are what they take home.
Anyone can take a class. Taking the right one, aimed at a measured gap, is career management — and these are the tools that go with it.
Sales Gap Finder™
The instrument itself, in your hands every week. Scorecard, sales analysis, RFM customer ranking, root cause, action plan and success tracking — the whole system running on your own numbers.
- Two-hour onboarding intensive with Coach Nic
- Full SGF Academy access
- Setup and your first three months included
- Multi-location and team plans available
Marketing Gap Finder™
The same engine pointed at traffic. Goal against actual, the funnel stage that is actually leaking, root cause, and true ROI — gross profit over spend, not revenue over spend.
- Two-hour onboarding intensive with Coach Nic
- Full Academy access
- Setup and your first three months included
- Multi-location and team plans available
Performance Gap Management Workbook
The whole discipline in one volume — results, root causes, solutions, action plan, and how to verify the gap actually closed.
Part of the Coach Nic DC ecosystem · the instrument finds the gap; these close it.
Seven doors · one system
Every door runs the same performance gap management system pointed at a different problem. These are the instruments you would be putting in front of your clients — drive them yourself before you license them.
You have modeled the book. Now let us look at your actual client list.
Bring the numbers from Chapter Three. We will work out which existing clients become workspaces first, size the plan to your real capacity, and set up your partner account. No pitch — you have already read the whole model.